For Health Professionals: How to Share Your Story
Share Your Story
Storytelling is one of the oldest and most powerful forms of communication. Sharing your story is essential to accomplishing the following:
Dr. Simms participated in M&O’s annual advocacy training for pediatricians from Morehouse School of Medicine.
- Helps your target audience understand your issue
- Gets and keeps reader/audience attention
- Helps people remember your message longer
- Brings your mission, vision and values to life
- Helps reporters put a face to the story
Read this short story from Pediatrician Dr. KJoy Simms.
Crafting a clear, compelling story that elicits a call to action involves these tips from Resource Media.
1. Telling a very quick story – even a couple of sentences – about a real-life example or experience can help turn your “message” into a memorable anecdote that will aid your audience in understanding, remembering, and passing on your ideas.
2. Stories Need Characters (Villains & Heroes)
To come alive, stories need threats or “villains,” and a message of hope, or “hero.” The “villain” might be a threat like ozone, diesel trucks, climate change or power-plant pollution, or even a disease itself. The “hero” might be the people in your audience, whose actions can reduce the risk presented by the “villain.” Or the “hero” could be the person who first helped you understand the role of air quality in human health.
The setting is both the time and the place where a story’s action unfolds, and it helps to ground your story, to make it real for your audience. A story involving a patient with asthma could take place in the emergency room, for example, or on a playground on a hot day. Either setting offers the opportunity to tell a story about the relationship between asthma and air quality.
All compelling stories need this element, though the word “conflict” can be a bit misleading. It means that there is a challenge, or obstacle that must be overcome. This challenge can be personal, political or scientific. Call it tension. A good story is not flat or static. It has emotion.
5. Tell Stories – Whatever Their Source
Sometimes, the best story to tell is not one you experienced personally, but one that someone else told YOU. That’s part of the power of stories – they offer a simple means of sharing information that resonates. If you’ve heard a story from a colleague, friend or family member that resonated with you, don’t be afraid to pass it along.
For more stories or to share you own story, click here.