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For Parents: How to Share Your Story

Share Your Story

Laura Kellogg, a North Carolina M&O supporter shared her story on the EPA video announcing the Clean Power Plan.

Laura Kellogg, a North Carolina M&O supporter, shared her story on the Environmental Protection Agency video announcing the Clean Power Plan.

Storytelling is one of the oldest and most powerful forms of communication. Sharing your story is essential to accomplishing the following:

  • Helps your target audience understand your issue
  • Gets and keeps reader/audience attention
  • Helps people remember your message longer
  • Brings your mission, vision and values to life
  • Helps reporters put a face to the story

To listen to Laura’s story, click here.

Crafting a clear, compelling story that elicits a call to action involves these key elements.

1. Summary of your situation or problem that overlaps with core values.

2. What action is needed and why the stated action is necessary.

3. Call to action – what you want the reader or listener to do after hearing your
story.

To help you write your own personal story, answer these questions:

  • How important is healthy air to your or your child’s quality of life?
  • Have you or your child had to overcome any unique lung health obstacles?
  • Do you have to take any specific precautions for you or your child on bad air days? If so, what are they and how do they impact you or your child’s day?
  • Have you seen any specific effects of ozone pollution on you or your child?
  • Do you or your child ever have to stay indoors on bad air days? How does your or your child’s health/happiness suffer?
  • Does asthma/ lung disease prevent you or your child from doing something you or she loves (i.e., play with friends outdoors)?
  • Are there any well-known sources of industrial pollution in your area?
  • What motivates you to fight for healthy air?

Here is a great example of a personal story from a 16-year-old teen who has asthma.

For more stories or to share your own story, click here.